Managing intellectual property protection in organisations: case study of Lubuskie Voivodeship, Poland

Abstract

This article analyses the state of intellectual property (IP) protection management in Polish enterprises, using the Lubuskie Voivodeship as a case study. Based on a survey of 27 firms in a technology-oriented business district, the study demonstrates that, despite a relatively high level of awareness of institutions responsible for IP protection, the practical use and strategic integration of intellectual property into management processes remain limited. The findings indicate that only a small proportion of enterprises actively incorporate IP into managerial decision-making, focusing primarily on traditional forms of protection such as trademarks and inventions. The identified barriers include insufficient organisational resources, limited competencies, and a lack of systematic legal support. In response to these conditions, the article proposes a multi-stage, pro-innovative support model for small and medium-sized enterprises, covering the process from intellectual property auditing and risk assessment to strategy implementation and commercialisation. The conclusions suggest that systematic education and the strengthening of regional support structures are key prerequisites for transforming intellectual property potential into a sustainable competitive advantage at the regional level.