Competitiveness of Polish SME enterprises on the African market – Senegal case study
DOI:
https://doi.org/10.56652/ejmss2022.2.5Keywords:
SMEs, African market, competitiveness, competitiveness factors, business managementAbstract
The success of small and medium-sized enterprises in internationalizing to foreign markets, particularly in challenging markets, is a topic that is still being researched and practiced. The rapidly changing environment necessitates the search for more and more effective methodologies for managing the development of SMEs in response to the uncertainty of environmental changes, both in domestic and foreign markets. However, selecting them is not easy; it is a multifaceted challenge for each organization due to the peculiarities of SMEs and constraints arising from foreign market specifics. The article aimed to assess Polish SMEs' competitiveness in the African market. The authors attempted to solve the problem of defining the factors of competitiveness of SME enterprises in developing markets as a method of gaining an advantage. The authors carried out a qualitative study that was validated. As a result, the proposed solutions are both appropriate and effective. This fills a gap in the literature and adds to scientific debates on the subject.
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